For festival promoters
Grow your festival with data no one else has.
Festival Abroad houses the world's largest curated festival directory — 3,038+ festivals, 92+ countries, and a search audience actively planning where to go next. We work with a select number of promoters each year to turn that reach and proprietary intelligence into real results.
Founded by
Sarah built her career applying rigorous analytical frameworks inside some of the world's largest corporations — and spent every weekend she could at music events. Festival Abroad is the deliberate convergence of both: the analytical discipline of a data strategist applied to an industry she's been embedded in for years.
Since launching in 2025, Festival Abroad has grown into a global media and data company — 3,038+ festivals catalogued across 92+ countries, a search audience actively planning festival travel, and a proprietary dataset covering artist touring patterns, genre saturation by market, and audience demand by territory.
Sarah works directly with a select number of promoters each year, as a strategic partner who brings the data house, the media reach, and the industry relationships to bear on a single question: how do you grow?
Festival intelligence
See every market.
Find where you fit.
3,038+ festivals mapped across 92+ countries — capacity, genre, geography, and audience profile. Understand where any market is saturated, where it's wide open, and where international demand is building fastest.
Top markets · festivals catalogued
How to read this
UK, Germany, France, Belgium, and the Netherlands have the highest density of events. Established relationships dominate — positioning and differentiation matter more than availability.
The Balkans, Eastern Europe, and Iberia are growing fast. International audiences are arriving, infrastructure is improving, and first-mover advantages are still available.
Southeast Asia, Latin America, and North Africa are showing early demand signals. Thin competition, receptive audiences, and significant upside for promoters who move early.
Genre distribution · festivals by category
Understand which genre markets are oversupplied and which still have room to grow.
Seen enough? Let's talk about what this means for your festival.
Book a callBooking intelligence
Know who to book
before your competition does.
We map every artist's festival footprint across 3,000+ events worldwide — touring patterns, genre positioning, market saturation, and stage co-occurrences. The kind of intelligence that changes a booking conversation.
Most in-demand artists · total festival appearances
Map any artist's genre footprint across 48 genre categories. See exactly which festival markets they're credentialed in — and which adjacent markets they haven't touched yet.
See which artists consistently share stages. Understand tier dynamics, comparable acts, and who's defining each market segment — before you finalise a lineup.
Identify which territories an artist has built profile in and which markets are still open. Useful for planning tour routing, spotting first-mover opportunities, and avoiding oversaturation.
Cross-referenced Spotify popularity, RA profile, social presence, and full festival history — everything you need to validate an act's market position before committing to a booking.
Want to know which artists make sense for your lineup? Let's look at the data together.
Book a callAudience intelligence
Where the demand
is actually coming from.
Search volume by country — where people are actively looking for festivals right now. This tells you which markets have the most motivated, purchase-ready audiences.
Top search markets · % of global volume
What to do with this
No single country dominates search. The audience is distributed across English-speaking and European markets — people already planning to travel for music, across multiple origin countries.
This traffic is already happening — people searching for festivals to attend, without any paid acquisition. The question is whether your festival is showing up when they look.
Whether you're growing domestically or expanding internationally, this data shows exactly where the active audience is — and where your current marketing may not be reaching them.
Know where your audience is. Ready to reach them?
Book a callWhat we offer
Three things no other
agency can give you.
Because we built the directory, we have the data, the audience, and the relationships. That's the offer.
Also available
Digital marketing campaigns · High-converting web design · Bespoke digital experiences (interactive lineups, artist pages, stage maps)
Get in touch
Start a conversation
Tell us about your festival and where you want to take it. We'll come back to you with an honest view of what the data shows and what we'd recommend.
